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December 16, 2013

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Bill Ellis

Doug,
I could not agree more with this post. Doing it right the first time....what a great principle.
In my business this lack of 'doing it right the first time' becomes quite evident in the branding efforts of individuals and companies/products. All too often I'll hear "We'll launch this way and get to our brand later." That doesn't work at all as your brand exists whether or not you choose to realize it.
Great post.

Douglas Wagner

Thanks Bill! Funny after all this time that businesses still believe they decide what their brand is. Once perception is set it is hard to change it.

That being said, there is still some room for experimentation and market testing. The key is to be absolutely clear on expectations.

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