The Power of Passion in Business Goals

Most businesses I've come across write goals that are devoid of any passion.

Typical Goal Setting

A typical vision or long-term business goal.

• 5000 customers
• 20 million in revenue
• Sell tools, coaching and training
• Happy customers
• by 2016

This is pretty clear so most businesses stop there.

A Better Version

By 2016, we are going to help 5000 business owners and their teams create dream businesses that enrich the lives of everyone they touch. We will deliver so much value through our tools, coaching and training that our customers will gladly pay us $20 million and act as personal walking ambassadors (raving fans); allowing us to reach even more dream business builders in the future.

Goals With Passion

Same destination. Different style.

I think the second version provides not only more passion but a LOT more guidance to the team. The act of making powerful adjectives and adverbs come into reality is powerful tool.

Why aren't you adding passion to your business vision and goal setting?

Do it now. The world needs passionate companies who are making a difference.

Comments

[Bill Ellis]

Right on the money Doug. Great concept delivered effectively and succinctly.

[Coachjulie]

We had a vision board & goal setting session last night and without a doubt, those goals that are attached to our passion were unanimously the common theme of the evening. I printed out these thoughts by Ralph Marston to share with the group: "You are creative, informed, innovative, and skilled at finding a workable way forward. In your passion to make a difference is a continuous source of positive energy. Each moment is a moment in which you can work to make more progress. Every thought, every action is an opportunity to add momentum to your efforts. Time, resources and possibilities are available to you right now. And now is your moment to make the most of them. With your authentic intention, persistently applied, you can. When you make the commitment, you will."

[Douglas Wagner]

That is awesome Julie. Thanks for sharing all of those great thoughts as well.

[Douglas Wagner]

Thanks Bill. So important to tie your why or passion to the goal. It is not that really that hard but adds so much power. I think some people think business has be analytical and profcessional.