Every business should have a web presence... it is a no brainer right? Maybe.
Actually, the first thing you need to decide is what you want to accomplish on the web. Whether your goal is: marketing, sales, connecting with customers, or something else....
You need to align your web presence with your company vision and strategies if you want to be sure you are not just throwing money out the window (and as a small business owner that is your money).
Don't spend any time or money developing a web site until you know what you want to accomplish.